Abstract

The broad objective of the study was to carry out an Economic Analysis of Milk Marketing in Selected Local Government Areas of Adamawa State, Nigeria. The specific objectives were to: describe the socio-economic characteristics of the respondents; determine the cost and returns associated with milk marketing, identify the factors influencing the profitability of milk marketing and identify the constraints associated with milk marketing in the area. Multistage sampling procedure was used to collect data from 110 milk sellers in selected markets using a semi-structured questionnaire. Data collected were analysed using descriptive statistics and inferential statistics involving the use of multiple regression model. The study revealed that majority of the respondents had no formal education (92%), were married (67%), within the economically active age of not more than 40 years (65%), with large household sizes of between 6-15 persons (74%), had more than 10 years of milk selling experience (61%), did not belong to any social group (61%) and sourced capital for business from family and friends (54%). The profitability analysis of milk marketing in the study area